A drop is 30 pages at once
Thirty SKUs ship on Monday morning. Each one needs a hero shot, a detail shot and a title someone would search. Thirty rounds in the Pinterest graphic maker is how the week disappears.
Making Pinterest Pins for Ecommerce Stores eats a week per drop. A 30-SKU launch leaves 30 pages with no Pins. Paste a URL: PinNiche builds the batch on your store template. Download it or schedule it.
Your new products go live on Monday. Their Pins are still a line in Friday's spreadsheet.
Thirty SKUs ship on Monday morning. Each one needs a hero shot, a detail shot and a title someone would search. Thirty rounds in the Pinterest graphic maker is how the week disappears.
Your Shopify images are square and shot on white. Pinterest shows a tall 2:3 image in a feed. Cropping each one, then adding text that stays readable on a phone, is the slow part.
A title like "Aurora Linen Duvet Set — Sand / Queen" works in your own search bar. On Pinterest it reads like a SKU. Rewriting thirty of them never makes it to the top of the list.
Pins go out without UTM tags, so the traffic lands under "direct" in your analytics. Next season's budget gets decided without knowing which collection worked.
Here's what your team does now, and what you can hand over.
Thirty product pages go live on the same day
Reads a product page URL, pulls its photos into a list and builds Pins for the whole collection in one run. You can upload shoot photos instead.
You get
A batch for the whole drop, not one canvas at a time
You decide
Which SKUs deserve a Pin
Every Pin looks a little different
You set your brand colors, logo and fonts once. Every batch uses them.
You get
Pins that look like one store in the feed
You decide
The colors, logo and fonts
Square pack shots squeezed into a vertical Pin
Fits your photos into a 2:3 layout with short text overlays.
You get
Pins you can read on a phone
You decide
Which photo leads each SKU
Rewriting thirty product titles by hand
Drafts a title and description for each Pin. You edit both before anything goes out.
You get
Copy written for people searching Pinterest
You decide
The final words and keywords
Every color and size needs its own Pin
Makes a separate Pin for each variant from the same page, with its own title and its own SKU.
You get
A Pin for each search, still on brand
You decide
Which variants are worth a Pin
Pins send traffic you cannot trace
Keeps each Pin pointed at its product URL and adds your UTM tags.
You get
Clicks you can trace back to a SKU and a collection
You decide
Your UTM naming
Posting Pins every week across several boards
Connects to your Pinterest account and spreads the batch across your boards on a schedule.
You get
Pins going out without a daily upload
You decide
Boards, timing, when to pause
A product sells out or the price changes
Updates the Pins when price, stock or a variant changes in your catalog.
You get
No Pin still showing a sold-out item
You decide
Which products to push
Step 1
Paste a product page URL from your store, or upload the photos from the shoot. You can work through a whole collection.
Step 2
PinNiche lists the images it found on each page. Drop the packaging shots you don't want, and keep each Pin tied to its own SKU.
Step 3
Choose your brand colors, logo and fonts. Every Pin in the drop uses them, including the ones you make next season.
Step 4
Change any title or description you don't like. Download the images and the copy file, or connect Pinterest and let the schedule post them.
One batch
ReadyWhat goes wrong ·The pages go live and the Pins do not
What you do ·Paste the collection, make one batch, give each SKU its own title
You get ·Pins for the whole drop before the week is out
What goes wrong ·Spring Pins need to be up in February, while you're still shooting summer
What you do ·Build the batch early and put it on a schedule
You get ·Pins that land in the right weeks
What goes wrong ·Every Pin says 20% off, then the sale ends
What you do ·Make a promo batch with its own text and pause it on the end date
You get ·No old discount still circulating in December
What goes wrong ·The same two Pins have been running for six months
What you do ·Re-scan the page and make a batch around detail, scale and use
You get ·Fresh Pins without a new photo shoot
Once your template is set, these are one click away.
Most used
Connect your Pinterest account, pick the boards and set the days. PinNiche publishes the batch. Pause it when a product sells out.
Change a price or sell out of a size and the Pins stop showing the old details.
Send UTM tags with each Pin and read the traffic by product and collection in your own analytics.
Two stores, two templates, one calendar. Switch the brand before each batch and keep the boards separate.
Need a room setting or a new colorway? PinNiche can generate it on the same template.
Questions we get from store owners.
Your next drop
Pick the collection you are launching next week, paste one product URL, and see the batch before you publish anything. Making Pinterest Pins for Ecommerce Stores is the part PinNiche takes off your list.